Online coaching • Egypt & worldwide

Built for your body.
Rewritten every week.

Training and nutrition written around the equipment you actually have, the hours you actually train, and the food you actually eat — then adjusted every week against your check-in. No recycled PDF. No guesswork.

See the packages How it works

Clients coached

30+

since launch

Every package

3 months

one full block

Check-ins

Monthly or weekly

depending on package

Train from

Anywhere

gym, home or hotel

What you get

Four things, done properly

Everything runs through one app you log into. Your plan, your food, your check-ins and your coach all live in the same place.

A training plan

Sets, reps, rest and tempo for every session — with a video on each movement so you never guess the form.

A nutrition plan

Built on food you'll actually buy in Egypt, with swaps for every meal. Ask for a change and it gets rewritten.

A weekly check-in

Weight, photos and how the week actually felt. Your coach reads it and the next week's plan changes because of it.

Direct messaging

Stuck mid-set, eating out, travelling? Message your coach inside the app and get a real answer, not a bot.

Transformations

The only proof that counts

Real Project F clients, photographed at the same angles before and after. Names withheld, shared with their permission.

Project F client, before coaching — Before

Project F client, after coaching — After

Transformation 01

Three angles, same client

Leaner through the waist, and visibly more muscle across the back and shoulders. Switch angle to see the same comparison from the back and the side.

Transformation 02

From the first photos to the film

His three-angle intake photos against stills from the film he shot at the end of his block — and the film itself, thirteen seconds at his own gym.

Transformation 03

Thicker everywhere it counts

Shoulders, chest and arms carrying real size that wasn't there at the start — on a frame that already looked lean.

Packages

Pick a block. Start Monday.

Every package runs for three months. Pick the one that matches how much of the job you want handled — training only, food only, or both with a coach checking your progress.

Bronze

EGP 3,500 / 3 months

Full training programme, written for you
Video on every movement
Progression built in across the block
No nutrition plan
No check-ins

Nutrition

EGP 3,500 / 3 months

Full nutrition plan, written for you
Swaps for every meal
Built on food you can buy in Egypt
No training programme
No check-ins

Most chosen

Silver

EGP 6,000 / 3 months

Full training programme
Full nutrition plan
Monthly check-in and review
Plan adjusted after every check-in

Gold

EGP 8,000 / 3 months

Everything in Silver
Weekly check-in and review
Daily direct messaging with your coach
Fastest adjustments — never a wasted week

Secured by Paymob Visa & Mastercard Mobile wallets Prices in Egyptian pounds

How it works

From paying to training in 48 hours

Pay for your block

Card or mobile wallet through Paymob, with your promo code applied. You get an account on the Project F app the moment the payment clears.

Fill in your assessment

Injuries, training history, equipment you have access to, the days you can train, the food you like and the food you won't touch.

Your plan lands within 48 hours

Written for you, not pulled off a shelf. Training and nutrition both, in the app, with video on every movement.

Check in every week

Weight, photos, and how the week went. Your coach reviews it and next week's plan changes accordingly. That loop is the whole product.

The app

Your plan lives in your pocket

Log every set as you do it, watch the form video between rounds, tick off your meals, send your check-in, and message your coach — all offline-friendly, all in one place.

Log sets, reps and weights as you train
Form video on every exercise
Meals, swaps and weekly check-in
Arabic and English, right-to-left included

Download on the App Store Get it on Google Play

App screenshot slot — 9:19.5

Questions

Before you pay

Do I need a gym membership?

No. Your plan is written against the equipment you tell us you have — a full commercial gym, a pair of dumbbells at home, or a hotel room while you travel. Plenty of clients start at home and move to a gym later; the plan moves with them.

What happens if I get sick or travel?

Request a freeze in the app. Your block pauses and picks up where it left off instead of burning weeks you couldn't train. Ask as early as you can and we'll sort it.

How do I pay, and is it secure?

Through Paymob — Egypt's main payment gateway. Visa, Mastercard and mobile wallets. Your card details are entered on Paymob's own secure page and never touch this site.

How do promo codes work?

Enter your code at checkout and the discount is applied before you pay. One code per order, and codes can't be combined. Expired or already-used codes will say so straight away.

Can I get a refund?

Within 2 days of paying, yes — in full. After 48 hours the package is non-refundable, because your assessment is reviewed and your plan written specifically for you, and that work starts straight away. If we ever fail to deliver what you paid for, you are refunded regardless. The full terms are in our refund policy.

Is the nutrition plan realistic for Egypt?

It's built on food you can buy from any local supermarket and cook in a normal kitchen. Every meal has swaps, and if something doesn't work for you, request a change in the app and it gets rewritten.

I'm a complete beginner. Is this for me?

Yes — beginners get the most out of it, because the programme starts where you actually are. Every movement has a video, and you can message your coach the moment something doesn't feel right.

Ready when you are

Stop starting over.

Pick a block, fill in the assessment, and train off a plan that was written for you — then keeps being written for you.

See the packages

Contact us

Project F — online coaching. We answer every message ourselves.

WhatsApp — fastest+20 115 933 9110 Emailhello@project-f.uk Phone+20 115 933 9110

When we reply

Within 2 business days, and usually much sooner. WhatsApp is the quickest way to reach us. If you are already a client, messaging your coach inside the app gets the fastest answer of all.

Who you are contacting

Project F provides online fitness and nutrition coaching, operating from Egypt. We trade online only and have no walk-in premises, so email, WhatsApp and phone are the ways to reach a person.

Support for the app

For anything about the Project F app — signing in, a plan not loading, a payment question, or deleting your account and data — use any of the methods above and say which device you are on. Account and data deletion requests are handled by email.

Policies

Our terms, privacy policy and refund policy are linked at the top of this page and in the footer of every page.

Terms & conditions

Last updated: 16 September 2026

1. Who we are

Project F ("we", "us") provides online fitness and nutrition coaching, operating from Egypt. We trade online only and have no walk-in premises. You can reach us at hello@project-f.uk and +20 11 5933 9110, and we answer within 2 business days.

2. The service

We provide online coaching in packages. Depending on the package you buy, this may include a personalised training programme, a personalised nutrition plan, check-in reviews and direct messaging with a coach, delivered through our app and website for the duration of the package. What each package includes is listed on the packages page at the time of purchase, and that listing is what you are buying. Plans are written for you individually and are not transferable.

3. Health disclaimer

We are not doctors and coaching is not medical advice. You confirm you are medically fit to exercise and that you have told us about any injury, condition, medication or pregnancy that could affect training or diet. Consult a qualified physician before starting. Stop immediately and seek medical help if you feel unwell. You train at your own risk.

4. Your account

You must be 18 or older, or have the consent of a parent or guardian. Keep your login details private — you are responsible for activity on your account. Give accurate information in your assessment; a plan built on wrong information will not be safe or effective.

5. Payment

Prices are shown in Egyptian pounds (EGP) and include any applicable taxes unless stated otherwise. Payments are processed by Paymob; we never see or store your full card details. Your package starts once payment is confirmed and runs for the stated term.

6. Promo codes

Promo codes are applied at checkout, before payment. Unless stated otherwise: one code per order, codes cannot be combined, they have no cash value, they cannot be applied retrospectively to a completed order, and we may withdraw or cancel a code that is being misused.

7. Pausing your plan

If illness, injury or travel stops you training, tell us as early as you can. We will adjust the plan around you or pause your block and resume it afterwards, at our discretion. A pause is not exchangeable for a refund.

8. What you may not do

Your plans, videos and materials are our intellectual property and licensed to you for personal use only. Do not copy, resell, publish or share them, and do not use the service to coach anyone else. We may suspend an account that breaches this.

9. Cancellation and termination

Cancellation and refunds are governed by our Refund & cancellation policy. We may end the service, with a pro-rata refund of any unused period, if you breach these terms or behave abusively toward staff.

10. Liability

To the extent permitted by law, our total liability to you is limited to the amount you paid for your current package. We do not guarantee any specific physical result — outcomes depend on your adherence, genetics, sleep, stress and health.

11. Changes and governing law

We may update these terms; material changes will be notified in the app or by email. These terms are governed by the laws of the Arab Republic of Egypt and the courts of Cairo have exclusive jurisdiction.

Privacy policy

Last updated: 16 September 2026

1. What we collect

Identity and contact details: name, email, phone, country.
Health and body data: weight, measurements, training history, injuries, dietary restrictions, and the progress photos or videos you upload.
Usage data: sessions logged, check-ins submitted, messages sent to your coach.
Payment data: the amount, currency, order reference and the result Paymob returns. We never receive your full card number.

2. Why we use it

To write and adjust your plans, to run your subscription and take payment, to answer you, to keep the service secure, and to meet our legal and accounting obligations. Health data is sensitive: we process it only to deliver the coaching you asked for, on the basis of your explicit consent, which you can withdraw at any time.

3. Progress photos and videos

Your check-in photos and videos are private to you and your coach by default. We will never publish them on our website, social media or advertising unless you give us separate, written consent — and you can withdraw that consent at any time and we will remove them.

4. Who we share it with

Paymob, for processing your payment. Our hosting, email and analytics providers, who act on our instructions. Authorities, where the law requires it. We do not sell your data.

5. Storage and security

Data is stored on servers operated by DigitalOcean and Cloudflare, may be processed outside Egypt, and is encrypted in transit. Access is limited to staff who need it. No system is perfectly secure; we will tell you promptly if a breach affects your data.

6. How long we keep it

For as long as your account is active, and afterwards only as long as needed for legal, tax or dispute purposes. Progress photos are deleted on request, or within 90 days of your account closing.

7. Your rights

You can ask us for a copy of your data, correct it, delete it, or withdraw consent. Email hello@project-f.uk and we will respond within 30 days. You can delete your account from the app at any time.

8. Cookies

We use cookies that are necessary to run the site and remember your language choice, and, with your consent, analytics and advertising cookies to understand how the site is used.

9. Children

The service is not for under-18s without the consent of a parent or guardian, and we do not knowingly collect their data.

10. Contact

Questions about this policy: hello@project-f.uk.

Refund & cancellation policy

Last updated: 16 September 2026

1. What you are buying

A coaching package is a personalised digital service. Work on your assessment and your plan begins as soon as you pay, which is why the refund window is short and firm.

2. Your refund window: 2 days

You may cancel and receive a full refund within 2 days (48 hours) of payment. Email us within that window from the address on your account, quoting your order reference, and we will refund you in full.

3. After 2 days

After 48 hours from payment, the package is non-refundable — in whole or in part, whether or not you have started, and whether or not you use the remaining time. Please be sure before you buy, and ask us anything you need first.

4. If we fail to deliver

The 2-day window does not limit your rights if we do not deliver. If we never provide the plan you paid for and cannot put it right within 7 days of you telling us, you get a full refund regardless of how long ago you paid.

5. Illness, injury and travel

These are not grounds for a refund after the 2-day window, but they are not a reason to lose your block either. Tell us as early as you can and we will adjust the plan around you, or pause it and pick it back up.

6. Promo codes and discounts

Refunds are calculated on the amount you actually paid after any discount, not the list price. A used promo code is not reinstated after a refund.

7. How refunds are paid

Approved refunds are returned through Paymob to the original payment method, normally within 14 business days. Your bank may take longer to show it. We cannot refund to a different card, account or wallet.

8. Chargebacks

Please contact us before raising a chargeback — most issues are resolved faster directly. We reserve the right to suspend an account while a chargeback is being investigated.

9. How to request a refund

Email hello@project-f.uk from the address on your account with your order reference and the reason, within 2 days of payment. We will reply within 2 business days.