Online coaching • Egypt & worldwide

Built for your body.
Rewritten every week.

Training and nutrition written around the equipment you actually have, the hours you actually train, and the food you actually eat — then adjusted every week against your check-in. No recycled PDF. No guesswork.

See the packages How it works

Clients coached

30+

since launch

Plan updates

Weekly

after every check-in

Message reply

< 24h

direct to your coach

Train from

Anywhere

gym, home or hotel

What you get

Four things, done properly

Everything runs through one app you log into. Your plan, your food, your check-ins and your coach all live in the same place.

A training plan

Sets, reps, rest and tempo for every session — with a video on each movement so you never guess the form.

A nutrition plan

Built on food you'll actually buy in Egypt, with swaps for every meal. Ask for a change and it gets rewritten.

A weekly check-in

Weight, photos and how the week actually felt. Your coach reads it and the next week's plan changes because of it.

Direct messaging

Stuck mid-set, eating out, travelling? Message your coach inside the app and get a real answer, not a bot.

Transformations

The only proof that counts

Real Project F clients, photographed at the same angles before and after. Names withheld, shared with their permission.

Project F client, before coaching — Before

Project F client, after coaching — After

Transformation 01

Three angles, same client

Leaner through the waist, and visibly more muscle across the back and shoulders. Switch angle to see the same comparison from the back and the side.

Transformation 02

From the first photos to the film

His three-angle intake photos against stills from the film he shot at the end of his block — and the film itself, thirteen seconds at his own gym.

Transformation 03

Thicker everywhere it counts

Shoulders, chest and arms carrying real size that wasn't there at the start — on a frame that already looked lean.

Packages

Pick a block. Start Monday.

Every package includes the training plan, the nutrition plan, weekly check-ins and direct messaging. Longer blocks cost less per month because they're where the results actually happen.

Monthly

EGP 1,500 / month

Full training plan, updated weekly
Nutrition plan with meal swaps
Weekly check-in and review
Direct messaging
No plan freeze

Most chosen

12 weeks

EGP 3,900 / 3 months

Save EGP 600 — EGP 1,300 / month

Everything in Monthly
One free freeze week (illness or travel)
Form review on video
Progress report at week 6 and 12

24 weeks

EGP 6,900 / 6 months

Save EGP 2,100 — EGP 1,150 / month

Everything in 12 weeks
Three free freeze weeks
Monthly video call
Off-season and maintenance plan at the end

Secured by Paymob Visa & Mastercard Mobile wallets Prices in Egyptian pounds

How it works

From paying to training in 48 hours

Pay for your block

Card or mobile wallet through Paymob, with your promo code applied. You get an account on the Project F app the moment the payment clears.

Fill in your assessment

Injuries, training history, equipment you have access to, the days you can train, the food you like and the food you won't touch.

Your plan lands within 48 hours

Written for you, not pulled off a shelf. Training and nutrition both, in the app, with video on every movement.

Check in every week

Weight, photos, and how the week went. Your coach reviews it and next week's plan changes accordingly. That loop is the whole product.

The app

Your plan lives in your pocket

Log every set as you do it, watch the form video between rounds, tick off your meals, send your check-in, and message your coach — all offline-friendly, all in one place.

Log sets, reps and weights as you train
Form video on every exercise
Meals, swaps and weekly check-in
Arabic and English, right-to-left included

Download on the App Store Get it on Google Play

App screenshot slot — 9:19.5

Questions

Before you pay

Do I need a gym membership?

No. Your plan is written against the equipment you tell us you have — a full commercial gym, a pair of dumbbells at home, or a hotel room while you travel. Plenty of clients start at home and move to a gym later; the plan moves with them.

What happens if I get sick or travel?

Request a freeze in the app. Your block pauses and picks up where it left off instead of burning weeks you couldn't train. The 12- and 24-week packages include free freeze weeks.

How do I pay, and is it secure?

Through Paymob — Egypt's main payment gateway. Visa, Mastercard and mobile wallets. Your card details are entered on Paymob's own secure page and never touch this site.

How do promo codes work?

Enter your code at checkout and the discount is applied before you pay. One code per order, and codes can't be combined. Expired or already-used codes will say so straight away.

Is the nutrition plan realistic for Egypt?

It's built on food you can buy from any local supermarket and cook in a normal kitchen. Every meal has swaps, and if something doesn't work for you, request a change in the app and it gets rewritten.

I'm a complete beginner. Is this for me?

Yes — beginners get the most out of it, because the programme starts where you actually are. Every movement has a video, and you can message your coach the moment something doesn't feel right.

Ready when you are

Stop starting over.

Pick a block, fill in the assessment, and train off a plan that was written for you — then keeps being written for you.

See the packages

Template. These documents are a working skeleton with the sections Paymob and the app stores expect. Business details, timeframes and governing-law clauses must be completed and reviewed by a lawyer before launch.

Terms & conditions

Last updated: [date]

1. Who we are

Project F ("we", "us") provides online fitness and nutrition coaching. Our registered business name, address, commercial registration and tax number are [to be completed]. You can reach us at [email] and [phone].

2. The service

We provide a personalised training plan, a personalised nutrition plan, weekly check-in reviews and direct messaging with a coach, delivered through our app and website for the duration of the package you buy. Plans are written for you individually and are not transferable.

3. Health disclaimer

We are not doctors and coaching is not medical advice. You confirm you are medically fit to exercise and that you have told us about any injury, condition, medication or pregnancy that could affect training or diet. Consult a qualified physician before starting. Stop immediately and seek medical help if you feel unwell. You train at your own risk.

4. Your account

You must be 18 or older, or have the consent of a parent or guardian. Keep your login details private — you are responsible for activity on your account. Give accurate information in your assessment; a plan built on wrong information will not be safe or effective.

5. Payment

Prices are shown in Egyptian pounds (EGP) and include any applicable taxes unless stated otherwise. Payments are processed by Paymob; we never see or store your full card details. Your package starts once payment is confirmed and runs for the stated term.

6. Promo codes

Promo codes are applied at checkout, before payment. Unless stated otherwise: one code per order, codes cannot be combined, they have no cash value, they cannot be applied retrospectively to a completed order, and we may withdraw or cancel a code that is being misused.

7. Freezing your plan

Where your package includes freeze weeks, you may pause your subscription by requesting a freeze in the app. Your remaining term resumes from the date you unfreeze. Freeze weeks are not exchangeable for a refund.

8. What you may not do

Your plans, videos and materials are our intellectual property and licensed to you for personal use only. Do not copy, resell, publish or share them, and do not use the service to coach anyone else. We may suspend an account that breaches this.

9. Cancellation and termination

Cancellation and refunds are governed by our Refund & cancellation policy. We may end the service, with a pro-rata refund of any unused period, if you breach these terms or behave abusively toward staff.

10. Liability

To the extent permitted by law, our total liability to you is limited to the amount you paid for your current package. We do not guarantee any specific physical result — outcomes depend on your adherence, genetics, sleep, stress and health.

11. Changes and governing law

We may update these terms; material changes will be notified in the app or by email. These terms are governed by the laws of the Arab Republic of Egypt and the courts of [city] have exclusive jurisdiction.

Privacy policy

Last updated: [date]

1. What we collect

Identity and contact details: name, email, phone, country.
Health and body data: weight, measurements, training history, injuries, dietary restrictions, and the progress photos or videos you upload.
Usage data: sessions logged, check-ins submitted, messages sent to your coach.
Payment data: the amount, currency, order reference and the result Paymob returns. We never receive your full card number.

2. Why we use it

To write and adjust your plans, to run your subscription and take payment, to answer you, to keep the service secure, and to meet our legal and accounting obligations. Health data is sensitive: we process it only to deliver the coaching you asked for, on the basis of your explicit consent, which you can withdraw at any time.

3. Progress photos and videos

Your check-in photos and videos are private to you and your coach by default. We will never publish them on our website, social media or advertising unless you give us separate, written consent — and you can withdraw that consent at any time and we will remove them.

4. Who we share it with

Paymob, for processing your payment. Our hosting, email and analytics providers, who act on our instructions. Authorities, where the law requires it. We do not sell your data.

5. Storage and security

Data is stored on [provider] servers in [region] and encrypted in transit. Access is limited to staff who need it. No system is perfectly secure; we will tell you promptly if a breach affects your data.

6. How long we keep it

For as long as your account is active, and afterwards only as long as needed for legal, tax or dispute purposes. Progress photos are deleted on request or [period] after your account closes.

7. Your rights

You can ask us for a copy of your data, correct it, delete it, or withdraw consent. Email [email] and we will respond within [period]. You can delete your account from the app at any time.

8. Cookies

We use cookies that are necessary to run the site and remember your language choice, and, with your consent, analytics and advertising cookies to understand how the site is used.

9. Children

The service is not for under-18s without the consent of a parent or guardian, and we do not knowingly collect their data.

10. Contact

Questions about this policy: [email], [address].

Refund & cancellation policy

Last updated: [date]

1. What you are buying

A coaching package is a personalised digital service. Once your assessment has been reviewed and your plan has been written for you, that work cannot be returned or resold.

2. Before your plan is delivered

If you cancel after paying but before your first plan has been sent to you, you get a full refund. Email [email] with your order reference.

3. After your plan is delivered

Once your first plan has been delivered, the first [period] of your package is non-refundable. For packages of 12 weeks or longer, you may cancel the remainder and receive a pro-rata refund of the unused whole weeks, less the difference between what you paid and the monthly price of the weeks you actually used.

4. Freeze instead of cancel

If you are ill, injured or travelling, a freeze is usually better than a refund — your remaining weeks are preserved rather than lost. Request one in the app.

5. If something goes wrong on our side

If we fail to deliver your plan or your check-in reviews within the times promised, and cannot put it right within [period], you get a full refund of the affected period.

6. Promo codes and discounts

Refunds are calculated on the amount you actually paid after any discount, not the list price. A used promo code is not reinstated after a refund.

7. How refunds are paid

Approved refunds are returned through Paymob to the original payment method within [number] business days. Your bank may take longer to show it. We do not refund to a different card, account or wallet.

8. Chargebacks

Please contact us before raising a chargeback — most issues are resolved faster directly. We reserve the right to suspend an account while a chargeback is being investigated.

9. How to request a refund

Email [email] from the address on your account with your order reference and the reason. We will reply within [period].